The theme of this advertisement is that you need to put ketchup in the food.

Is for the people who eat without ketchup or for the people who doesn't taste it.

The purpose of the picture is to say that ketchup gives flavor to the food, and if you don't use it, it will taste like paper, literally speaking.

I think that this publicity is very creative and very successful. Because after you see this you want to taste it or try it.

at. LILIAN BUSTAMANTE 2N